Visual Communication

Visual Communication Image credit dmcmedicalgroup.com

• is the expression of information and ideas using visual aids or aids
• it includes body language and gestures
• it may also include the use of  photographs, charts, graphs, and diagrams to enforce or demonstrate ideas or data.
• The use of charts etc is also known as graphical communication

Advantages

• There is visual impact
• It is possible to convey movement
• There quick visual impression
• It can be interactive
• Can be used to quickly demonstrate what if scenarios
• It can be used as a vehicle for non verbal information
• There can be a permanent record e.g. if recording equipment is used

Disadvantages

• Understanding is not guaranteed
• It is impersonal and may reduce participation
• Cannot be used with the visually impaired
• Poorly designed aids can hamper understanding
• Can be a distraction to the actual information
• Might require interpretation skills that the audience may lack

To access more topics go to the O Level Business Notes page