The influence of prepackaging and branding on advertising

////The influence of prepackaging and branding on advertising

The influence of prepackaging and branding on advertising

Packaging. Image credit tablet-news.net

Packaging. Image credit tablet-news.net

ZIMSEC O Level Commerce Notes: Advertising: The influence of prepackaging and branding on advertising

HOW BRANDING HAS INFLUENCED ADVERTISING?

  • Branding goods makes them easier to identify.
  • Because goods are given names or trademarks that distinguish them from each other.
  • Branding makes goods attractive to consumers.
  • Goods basically advertise themselves when they are branded especially when a premium branding is involved e.g. Nike

HOW PRE-PACKAGING HAS INFLUENCED ADVERTISING?

  • Advertisements can be written on the package of the goods.
  • Packaging can be made colourful or transparent in order to attract customers.
  • Marks or labels can be shown on goods.
  • Goods can be put on display in their packages.
  • Goods are judged by appearance rather than quality.

To access more topics go to the Commerce Notes page.

By |2017-01-17T11:20:29+00:00July 8th, 2015|Notes, O Level Commerce Notes, Ordinary Level Notes|1 Comment

About the Author:

He holds an Honours in Accountancy degree from the University of Zimbabwe. He is passionate about technology and its practical application in today's world.
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