ad-types

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July 2015

Differences between persuasive and informative advertising

By |2017-01-17T11:20:36+00:00July 7th, 2015|Notes, O Level Commerce Notes, Ordinary Level Notes|

Image credit braningstrategyinsider.com Image credit braningstrategyinsider.com ZIMSEC O Level Commerce Notes: Advertising: Differences between persuasive and informative advertising

As has already been noted there are a number of differences between persuasive advertising and informative advertising.

The table below provides a precise and comprehensive comparison of the two types of advertising and clearly […]

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Persuasive Advertising

By |2017-01-17T11:20:38+00:00July 7th, 2015|Notes, O Level Commerce Notes, Ordinary Level Notes|

Persuasive Advertisement. Image credit McDonalds. Persuasive Advertisement. Image credit McDonalds. ZIMSEC O Level Commerce Notes: Advertising: Persuasive Advertising

Persuasive/Competitive advertising

  • These are undertaken by individual businesses for the main purpose of promoting its own products using its brand names at the expense of other manufacturers producing similar products with different brand names.
  • Producers will […]
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