Radio Media

 

Radio. Image credit sony.com

Radio. Image credit sony.com

ZIMSEC O Level Commerce Notes: Advertising: Radio

Radio

  • Provides sound
  • Has a personal impact on people’s emotions
  • Has a wide (usually national) coverage.
  • Advertisements can be repeated and timed.
  • The producer can target specific audiences for example certain advertisements can be flighted during certain programs that can appeal to the target audience e.g. men during football matches.
  • The message is transmitted quickly.
  • The advertisement can be made in different languages.
  • It can be used to access the blind and those who are illiterate.

To access more topics go to the Commerce Notes page.

By |2017-01-17T11:20:34+00:00July 7th, 2015|Notes, O Level Commerce Notes, Ordinary Level Notes|Comments Off on Radio Media

About the Author:

He holds an Honours in Accountancy degree from the University of Zimbabwe. He is passionate about technology and its practical application in today's world.
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