Functions of wholesalers: To producers and manufactures

To the producers/manufacturers

• The wholesaler:
• Collects orders from numerous retailers.
• Provides manufacturers with market information on consumer want and competitor activities.
• Stores finished products.
• Clears manufacturer’s production lines thus allowing manufacturers and producers to concentrate on manufacturing and production.
• Bears risks.
• Advertises goods on behalf of manufacturers.
• Provides a ready market for manufacturers.
• Finances manufacturers by paying cash.
• Blends, packages, grades , bleaches, dyes and brands goods.

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