ZIMSEC O Level Commerce Notes: Advertising: Differences between persuasive and informative advertising
As has already been noted there are a number of differences between persuasive advertising and informative advertising.
The table below provides a precise and comprehensive comparison of the two types of advertising and clearly shows the differences between the two.
|Only gives the good points about the product||Gives precise details of the goods as well as its dangers|
|Encourages customers to buy the advertiser's product||Informs the public about prices, quality and where to buy the product etc|
|Uses trade marks or names|
|Used where producers provide similar products||Used by the government to educate the public on health and safety issues and cosumer rights|
|Uses attractive devices e.g. colour and music||Used to introduce new products|
|Aims to increase and maintain sales and profit||Used to notify the pulic about major events|
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