Advertising techniques

Techniques used in advertising

• In order to make advertising more effective and appealing to consumers various techniques are employed including:
• Ambition-This is when a successful person is sued to advertise the product for example a celebrity like Oliver Mtukudzi.
• Romance-The technique tries to connect the use of product to success with the opposite sex. This is employed with products like jewellery and perfumes.
• Comedy-this is when comedians are used to advertise a product in order to amuse the audience.
• Social acceptance-when the advertisement implies that the use of the product will result in the user being elevated on the social ladder.
• Personal appeal-Celebrities are used to endorse and recommend the product e.g. Soccer stars like Lionel Messi.
• Desire for easy life-is used when selling labour saving devices such as vacuum cleaners.

To access more topics go to the Commerce Notes page.