A chain of distribution for a wholesaler business.

A chain of distribution for a wholesaler business.

ZIMSEC O Level Commerce Notes: Wholesale Trade

Wholesale trade

  • Includes all the various activities that involve the selling of goods to traders for resale to the final user (consumer).
  • Wholesalers buy goods in bulk from several manufactures which they then store in their warehouses until the goods are needed by retailers.
  • Wholesalers sell to retailers in bulk.
  • Wholesalers are therefore a link between producers/manufacturers and retailers.

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