ad-types Archives - Free ZIMSEC & Cambridge Revision Notes

Informative advertising

By garikaib|2022-09-15T12:43:20+02:00January 24th, 2023|Notes, O Level Commerce Notes, Ordinary Level Notes|

Informative advert. Image credit econet.co.zw ZIMSEC Commerce O Level Notes: Advertising: Informative advertising

This is a form of advertising that provides precise detail of goods and services.
It is especially used when launching new products, changes in prices and to tell where and how to buy the company’s […]

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Persuasive Advertising

By garikaib|2022-09-15T12:43:20+02:00January 24th, 2023|Notes, O Level Commerce Notes, Ordinary Level Notes|

Persuasive Advertisement. Image credit McDonalds. ZIMSEC O Level Commerce Notes: Advertising: Persuasive Advertising

Persuasive/Competitive advertising

These are undertaken by individual businesses for the main purpose of promoting its own products using its brand names at the expense of other manufacturers producing similar products with different brand names.
Producers will […]

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Collective/Generic Advertising

By garikaib|2022-09-15T12:43:19+02:00January 24th, 2023|Notes, O Level Commerce Notes, Ordinary Level Notes|

An ad by a dentist's association encouraging people to brush their teeth regulary. Image credit theunknownbutnothidden.com An ad by a dentist’s association encouraging people to brush their teeth regulary. Image credit theunknownbutnothidden.com ZIMSEC O Level Commerce Notes: Advertising: Collective/Generic Advertising