Branding

Branding

• is giving a distinguishing name label or mark to the product e.g. Colgate is the name of a certain brand of toothpaste made by Colgate

Advantages of Branding

• products look different and are easy to identify
• shopping becomes easier
• facilitates self-service
• advertising becomes easier
• easy to order goods by using their brand names
• consumers are assured of consistent quality
• manufacturers are assured of brand quality
• goods look attractive

To access more topics go to the Commerce Notes page.